Overview: The Expires Tag declares to search engines when the content on your website will expire

The Expires META tag defines the expiration date and time of the document being indexed. If your website is running a limited time event or there is a preset date when your document will no longer be valid, you should include the Expires tag to indicate to search engines when to delete your webpage from their database.

The expires tag is commonly used in conjunction with the Revisit Tag as a means to get search engines to re-visit a website every few days. This is commonly used by websites who update their content frequently and want search engines to have a fresh copy of their content.

Search Engines Usage

The Expires Meta Tag is principally used as a means to indicate to search engines a fixed date when they should remove your page from their database. If your page will expire at a preset date, it is advisable to set this tag a day or two before you plan the expiry such that search engines have time to remove you and avoid users getting an an expired document or an error.

Recommended Usage: Optional - Use if you have a preset document deletion date